Tamron lenses Black Friday & Cyber Monday sales 2025?

Adding to the technical side of things here. Before you pull the trigger on a Black Friday deal, what camera body are you actually pairing these with? Are you shooting high resolution like an A7R V or is this for a base A7 IV? The reason I ask is that Tamron performance has shifted significantly between the first gen and the G2 versions. If you are looking at the Tamron 28-75mm f/2.8 Di III VXD G2 or the Tamron 70-180mm f/2.8 Di III VC VXD G2, the VXD linear motors are a massive jump in AF tracking reliability over the older RXD tech found in the original versions. From a performance benchmark perspective:

• Use the Tamron Lens Utility to update AF algorithms. It significantly improves hit rates on newer Sony bodies and is basically mandatory for professional use.
• If you are shooting video, the G2 zooms have much better suppressed focus breathing compared to the G1.
• Black Friday is the best time to grab the G2 specifically, as the older G1 models often get clearance pricing that looks tempting but falls short on 61MP sensors. TL;DR: Definitely wait for the sale if you are targeting the G2 versions. The technical gap in corner sharpness and AF speed is worth the wait.

100% agree

Ok adding this to my list of things to try. Thanks for the tip!

My buddy told me the exact same thing last week. Guess he was right lol.

I’d wait. In my experience (bought the 28-75 G2 and 70-180 during past BF/Cyber deals), Tamron US usually does real discounts, not just token rebates – think ~$100–$200 off, mostly via B&H/Adorama rather than Tamron’s own site.

Hey!

I totally get overthinking this, I’m doing the same dance with the 70–180 right now 😂 So here’s how I’d break it down more technically, based on past years and how these lenses usually behave.

**Option A: Wait for Tamron’s official US holiday promos**
**Pros:**
- Historically (2022–2024), Tamron US has done *structured* promos: roughly **$100–$200 off** mid‑range zooms like the 28–75 and 70–180. Not just $20 mail‑in nonsense.
- Discounts usually start **early–mid November**, peak around **Black Friday weekend**, and often stay until **early January** as “holiday savings.”
- The prices tend to be **identical across authorized dealers** (B&H, Adorama, Amazon, local camera stores) because it’s a Tamron-set promo.
**Cons:**
- Newer or super-hot lenses sometimes get **smaller cuts** their first holiday season (think $50–$100 vs $200).

**Option B: Buy now from big retailers**
**Pros:**
- You lock in a **known-good copy** now. Less risk of supply issues or backorders during BF when everyone pounces.
- B&H/Adorama sometimes do **bundle add-ons** (UV filter, extra battery, small bag) instead of deeper price cuts. Technically the lens price is the same, but total value is higher.
**Cons:**
- You might miss that $100–$200 straight discount.

**Option C: Wait, but watch for non-BF dips**
Sometimes, prices briefly dip **before** the official promo (like random 1–2 day sales, open-box, or warehouse deals on Amazon). For Tamron specifically, these are usually **less predictable** and not as big as BF, but they can match it.

**My cautious take (US, Sony E-mount, 28–75 / 70–180):**
- If you don’t *need* the lens for a paid job or a trip right now, I’d **wait until mid-November** and watch:
- If you see ~$100–$200 off, that’s probably as good as it gets until next year.
- If there’s no discount at all on those specific lenses by Black Friday, they’re likely too new/hot this cycle.

Also, whatever you do, I’d **stick to authorized dealers or Tamron direct** for warranty and service. The savings aren’t worth risking a gray market lens, especially with zooms that have complex AF and stabilization.

Hope this helps! Feel free to ask if you wanna compare 28–75 vs 70–180 use-cases too, those two together make an amazing lightweight kit.

Hey, one angle I haven’t seen mentioned yet: be careful chasing the *absolute* lowest Black Friday price with these Tamrons.

From what I’ve seen the last few years, the “big” discounts (like $100–$200 off) usually come from authorized dealers (B&H, Adorama, Amazon *sold and shipped by Amazon*, etc.) tied to Tamron’s official promo. That’s fantastic, because:

- You keep full Tamron USA warranty
- You avoid gray market stock with sketchy return policies
- You’re covered if there’s decentering, AF issues, or a bad copy (and Tamron copies can vary a bit)

Where people get burned is when they try to beat the BF price by $50 via random marketplace sellers / eBay / Amazon third‑party. That’s where “savings” can turn into a nightmare if you need service.

So, my take: absolutely wait for BF/Cyber if you can, but **only** buy from Tamron’s listed authorized dealers or directly from Tamron. A clean return window + real warranty is worth more than squeezing out an extra tiny discount, especially on a workhorse zoom you’ll rely on for years.

If a deal looks way better than B&H/Adorama during BF, I’d assume gray market and walk away.

Hope this helps!

Hey, so quick story: I track lens prices way too much for fun, and I’ve bought Tamron, Sigma, and Sony glass across the last 3 Black Fridays.

From a *market* point of view, Tamron’s BF/Cyber deals in the US are usually solid but not crazy. Think ~10–15% real discount, which is actually a bit more aggressive than Sony (who often does smaller, controlled promos) but usually less wild than Sigma, who’ll sometimes slash older ART lenses harder.

Pattern I’ve seen:
- **Tamron**: newer zooms (like the 28–75 and 70–180) get modest but real drops, often MAP-wide (same price at B&H/Adorama/Amazon). Direct-from-Tamron is usually identical or adds a small perk (extra warranty, random bundle) rather than a better price.
- **Sigma**: deeper cuts on older designs, but newer E-mount stuff behaves a lot like Tamron on price.
- **Sony**: discounts, but they protect pricing more; better if you care about bundles or store rewards.

Timing-wise, Tamron tends to run the promo as a **multi-week “Holiday” sale** (mid-Nov through early Dec) rather than a 1‑day doorbuster. So you don’t usually need to snipe an exact hour.

Lesson learned for me: if you want Tamron specifically and you’re not in a rush, it’s *usually* worth waiting for BF/Cyber — you’ll likely see a real discount similar across all major US retailers, but don’t expect Sigma-level blowouts on the newer zooms.

Hope that gives a bit of a broader market angle!

Well, I’ll throw in a slightly different angle as a DIY nerd who treats lenses almost like PC parts.

Story/context: Last year I wanted the 70–180 but Black Friday discounts were… fine, not amazing. What *did* move the needle was stacking DIY-style “hacks” instead of waiting for Tamron’s official sale alone.

Answer: Tamron’s US BF/Cyber deals on newer zooms (like the 28–75 G2 / 70–180) are usually MAP-limited anyway, so all the big retailers + Tamron direct end up at basically the same sale price (think ~10–15% off, $100–$200 like others said). Where you can DIY your own “extra discount” is:

- Stack store rewards (B&H Payboo, Adorama VIP, Amazon card CB)
- Use used/“open box” plus BF coupons (KEH, MPB, etc.)
- Flip an older lens on your own vs. lowball trade‑in promos

Lesson learned: For these Tamron zooms, the *real* win for me wasn’t waiting for some magical deeper Tamron cut, it was treating BF/Cyber as the moment to stack every self‑service option I could. I’d watch prices starting early Nov, grab when you see the standard Tamron sale live, then DIY the rest of the discount through rewards/used gear. That combo usually beats whatever Tamron direct does on its own.

Hope this helps!

Well, I learned this the hard way a couple years ago with that exact 28–75 / 70–180 combo you’re looking at.

**Story/context:**
I bought the original 28–75 at full price in October because I “needed it for a trip” and told myself, “eh, Black Friday discounts are usually tiny anyway.” Two weeks later… boom: legit sale, not a token rebate. I ended up basically paying an extra $150 for impatience. The year after, I waited on the 70–180, tracked prices for a month, and that time the discount plus a little stackable promo saved me just under $250 total. Same brand, totally different outcome for my wallet.

**What I’ve actually seen, $$-wise (US):**
- Tamron usually does **real holiday promos** on popular zooms, but not crazy blowouts
- Typical **Black Friday / Cyber Monday cuts** I’ve seen: ~**$100–$200 off** current models, sometimes a bit more on older versions or bundles
- It’s often **instant savings**, not a mail-in rebate (so you feel it right away)

**Where the best value tends to be:**
- **Big retailers (B&H, Adorama, Amazon)** usually mirror Tamron’s official promo price
- The *extra* savings often come from:
- Store rewards (B&H Payboo tax savings, Adorama gift cards, etc.)
- Open-box / like-new listings that get discounted **on top of** the promo
- Buying **direct from Tamron** is usually clean and straightforward, but in my experience it’s rarely the absolute cheapest once you factor in rewards and tax tricks from the big shops

**Timing patterns I’ve noticed:**
- Deals usually **start 1–2 weeks before Black Friday**, then run through Cyber Monday, sometimes to early December
- Pricing is often **flat during that whole period** – no massive extra drop on the actual BF day

**How I’d approach it on a budget:**
1. **Set a “buy if” price now.** Example: 28–75 G2 if it hits $X off, 70–180 if it hits $Y off.
2. **Track prices starting early November.** Use something like CamelCamelCamel for Amazon and just bookmark B&H/Adorama product pages.
3. **Watch for combo stacking:** promo + store rewards + tax savings. The advertised $100–150 off can quietly turn into $200+ in effective value.
4. If you don’t have a hard deadline, **wait through Cyber Monday** and only panic-buy if you see stock getting low in your mount.

Lesson learned from my own screwups: if you’re in the US, shopping popular Tamron E-mount zooms, and you can wait, Black Friday/Cyber Monday is *usually* the best value window of the year. Not half-price miracles, but enough that it stings to have paid full MSRP a few weeks earlier.

If you share the exact versions you’re eyeing (G1 vs G2, etc.), I can ballpark a realistic “good deal” target based on what I’ve paid/seen over the years.

Hope this helps!

In the US, I’ve *unfortunately* found the “good” Tamron BF deals vary a lot by region/weather… in colder states (I’m in Minnesota) the best prices on the 28–75/70–180 usually hit *after* BF, early Jan/Feb, when local demand drops and smaller regional shops quietly undercut B&H/Adorama by another $50–$80 to move stock. So if you’re somewhere with a real winter and slower shooting season, I’d definitely watch BF/Cyber for the baseline $100–$200 off, but also keep an eye on local/regional camera stores in January – I’ve twice seen better deals then than the official Tamron holiday promos.

Hey,

One angle you might want to consider that hasn’t really been talked about yet is **performance vs. timing**, not just price.

If you’re looking at the 28–75 and 70–180 for Sony, the bigger “Black Friday question” for me is: *what are you shooting between now and then, and do you need that performance boost now or can it safely wait?*

Here’s why I say that:

**1. AF and tracking performance is where these Tamrons really pay off.**
When I moved from a slower kit zoom to the 28–75, the keeper rate for moving subjects (kids, events, basic sports) jumped way more than the ~10–15% BF discount ever would’ve “saved” me. If you’ve got anything important coming up (travel, events, paid gigs), I’d be careful about postponing that AF upgrade just to chase maybe $100–$150 off.

**2. BF can be the *worst* time to test a new lens in the field.**
I made this mistake once: bought a 70–180 around Black Friday because it was cheap, then immediately used it for a job. AF fine, but I hadn’t learned its behavior (breathing, focus limits, how it reacts in low light), and I missed shots. Personally, I’d rather pay a bit more and have time to properly test it on my usual subjects.

**3. Deals are usually similar across big US retailers.**
In my experience, B&H / Adorama / Amazon all reflect Tamron’s official promo, so I wouldn’t stress too much about *where* you buy—focus more on *when* it’s safe (for your shooting schedule) to switch.

So my cautious take:
- If you’ve got critical shooting before BF → I’d buy now, enjoy the performance, and accept maybe losing a small discount.
- If your calendar’s quiet and you’re just practicing → then yeah, waiting for BF/Cyber makes more sense.

Hope that helps you decide when to pull the trigger, not just where. Good luck!

Hey,

One angle I haven’t seen in the thread yet: if you’re gonna wait for BF/Cyber deals on Tamron, factor **service and maintenance** into the decision, not just the sticker price.

Over the years I’ve owned/serviced a bunch of Tamrons (including the 28–75 and 70–180 for Sony), and here’s what I’ve seen:

**1. Warranty timing matters more than a tiny price difference.**
If you buy during an official Tamron US promo (which BF usually is), you’re often covered by their longer warranty and easier registration windows. That’s worth more than an extra $50 off from a sketchy seller. Stick to Tamron-authorized dealers (B&H, Adorama, Amazon *sold by Amazon*). That keeps you eligible for factory service and parts.

**2. BF stock = more returns/open-box later.**
If you’re flexible, you can:
- Buy new during BF from an authorized shop for the warranty, **or**
- Wait 2–4 weeks after BF for open-box/“like new” returns. Just make sure the warranty is still valid and check for decentering, zoom creep, AF issues right away while you’re inside the return window.

**3. Maintenance tips that actually protect your ‘deal’:**
- Get a decent UV/clear filter **only** if you’re rough on gear; otherwise just use the hood. Cheap filters hurt AF and contrast.
- Don’t hammer the zoom ring when it’s cold; Tamron’s extending zooms don’t love that long term.
- After purchase, run a quick "health check": shoot brick walls and stars at different focal lengths to catch decentering early; test AF in low light and at minimum focus distance.

So in my opinion: yeah, BF/Cyber is usually a good time to buy Tamron, but buy from somewhere that keeps your **service and warranty** clean. Saving $100 isn’t worth it if you end up paying for calibration or repair out of pocket later.

Hope this helps!

Long‑term owner take: honestly, the BF/Cyber discounts on my 28‑75 and 70‑180 were decent (~$150 off), but the real “cost” was missing shots while I waited… so if you’re shooting now, I wouldn’t over‑optimize for 2025 deals.