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Nikon Early Black Friday Deals & Sales 2025?

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Is anyone tracking Nikon’s early Black Friday deals and sales for 2025 yet? I’m hoping to upgrade from my D5600 to either a Z5 or Z6 II, and I’m wondering if Nikon (or major retailers like B&H, Adorama, or Amazon) typically do better early-bird promos or if it’s smarter to wait for the actual Black Friday/Cyber Monday weekend. I’m especially interested in body + kit lens bundles and discounts on Z-mount lenses like the 24-70 f/4. For those who’ve watched Nikon deals in previous years, when do the best Nikon-specific discounts usually drop, and where do you normally find them?


8 Answers
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Up to $1000 off Nikon EARLY Black Friday deals now live at AmazonB&H Photo Video.


2

🙌


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Hey,

If you’re thinking Z5 vs Z6 II, the *timing* of deals matters a bit less than *what* kind of bundle you’re getting, tbh.

**Short version:** For Nikon specifically, the meaningful discounts usually show up as:
- Instant rebates on bodies and lenses (not mail-in)
- Extra-aggressive body + kit-lens bundles
- Occasional double-stack: Nikon rebate **plus** store gift card / rewards

In my experience, Nikon’s “early Black Friday” (late Oct–early Nov) prices on bodies and common kit lenses are often **the same** as Black Friday weekend. The difference is:
- Early: safer stock, more choice of bundles
- Actual BF/Cyber: same price, but more risk of backorders / missing the exact kit you want

For your use case:

### Z5 vs Z6 II deal patterns
- **Z5 + 24-70mm f/4 S kit** – This is *regularly* discounted during holiday promos. Watch Nikon’s own site + B&H/Adorama “instant savings” pages. It’s often one of the headline mirrorless deals.
- **Z6 II** – Discounts are smaller in % terms, but you sometimes see:
- $200–$400 off body
- Better value in bundles: Z6 II + 24-70 f/4 + FTZ adapter or extra battery/SmallRig cage.

### Where I usually track
- **B&H “Holiday Deals / Nikon Z” section** – they group all Nikon mirrorless + Z lenses. Super easy to compare.
- **Adorama “Create Your Bundle”** – this is underrated. Sometimes you can stack a Nikon rebate with their custom bundle discount (add cards, bag, extra battery) for effective savings.
- **Nikon USA “Sales & Offers” page** – that’s the baseline. Retailers rarely beat this; they mostly add perks (gift cards, rewards).

### Lenses like the 24–70 f/4 S
That lens is a “promo lens” for Nikon. It’s **almost always** cheaper as part of a kit than standalone. Over the years I’ve seen:
- Kit: effectively ~$400–$500 extra on top of body during sales
- Standalone: usually much higher, and sale discounts are modest

So if you want the 24–70 f/4 S, I’d *definitely* aim for a kit, not body-only.

### Strategy I’d use this year
1. **Pick your system first** (Z5 vs Z6 II):
- Z5: great value, dual card slots, but older sensor, slower burst. Perfect if you’re not doing heavy action.
- Z6 II: better AF, better high-ISO, more headroom if you shoot sports/events.
2. **Start tracking early promos** (late Oct):
- If you see a Z5/ Z6 II + 24–70 f/4 kit with $200–$400 off and some extras, that’s already in “Black Friday-level” territory.
3. **Only wait for BF/Cyber** if:
- You’re not picky about stock timing
- You’re okay with possibly getting backordered a few weeks

FWIW, last couple of years I’ve bought during the *early* window because prices matched BF and I didn’t want the stock lottery.

So yeah, my technical take: don’t chase the exact day, chase the right **kit configuration + instant savings**. Once Nikon posts the main holiday rebates, the big moves are done; the rest is retailer perks.

Hope this helps! Happy to nerd out on Z5 vs Z6 II specs if you’re still deciding between them.


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Hey,

So from the super boring budget/price-tracking side of things… Nikon’s *early* Black Friday stuff has honestly not been that amazing the last few years, especially on bodies like the Z5/Z6 II. You usually see the same Nikon “instant savings” just dragged out for weeks, with maybe a minor gift-card sweetener at some retailers.

If you’re cost-conscious, I’d do this:

1. **Track current baseline prices now** – body-only and with the 24–70 f/4 kit (check Nikon USA, B&H, Adorama, Amazon). Write down the normal street price so you can see if the “deal” is actually a deal.
2. **Watch for bundles, not just discount numbers** – sometimes the best value is:
- Z5 + 24–70 f/4 + FTZ adapter
- Or Z6 II + extra EN-EL15c + bag/card
The add-ons can easily beat a straight $100 price cut.
3. **Check used / refurb around the same time** – Nikon refurbished Z5/Z6 II on Nikon’s own site or KEH/MPB can undercut Black Friday new pricing, and the condition is usually excellent. Early-BF new prices have, in my experience, been worse value than a clean refurb.

If you want max value, I’d wait until actual BF/Cyber Monday week, compare against refurb/used, then pull the trigger. Anything earlier is usually just “warm-up” marketing.

Hope this helps! Feel free to drop what prices you’re seeing and I can sanity-check them.


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Hey,

Everyone’s talking prices (which matters), but I’d look at **safety / reliability** first, especially around Black Friday.

**Background:**
During big sales, there’s a flood of Nikon deals from random sellers on Amazon, eBay, etc. They *look* better than B&H/Adorama/Nikon, sometimes by $50–$150 on a body or kit.

**Why it matters:**
In my experience, this is where people get burned:
- **Gray market bodies/lenses** – no Nikon USA warranty, Nikon often won’t repair them even if you pay.
- **Refurbs sold as “new”** – looks fine at first, issues show up months later.
- **Missing/cheap accessories** – third‑party batteries, no charger, non‑Nikon strap, etc.

That’s a big problem with something like a Z5/Z6 II + 24–70 f/4, because you’re investing in a system you’ll use for years. Saving $100 is pointless if your shutter dies and Nikon refuses warranty.

**Solution / what I’d do:**
- Stick to **authorized dealers** only: Nikon USA, B&H, Adorama, KEH (used), Best Buy (check it’s sold by Best Buy, not marketplace), Amazon **sold & shipped by Amazon**.
- If a deal looks too good before or on Black Friday, verify it’s **not gray market**. Look for clear “USA warranty” in the listing.
- For extra safety, I actually like **Nikon refurb** from Nikon’s own store when they run Black Friday promos – full Nikon warranty, cheaper than new, and they’ve been checked.

Timing-wise, I’d say wait until the **official Nikon holiday promo** is announced (they usually publish it on their site). Then use that as a baseline and compare only among legit dealers.

TL;DR: For a D5600 → Z5/Z6 II jump, I’d prioritize warranty + authorized seller over chasing the absolute lowest early-bird price. Long-term it’s cheaper and way less headache.

Hope this helps! Feel free to ask if you’re unsure whether a specific seller/listing is safe.


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Hey, DIY deals nerd here 🙋‍♂️

If you’re even slightly technical, you can absolutely “roll your own” Nikon Black Friday deal instead of waiting for the perfect official bundle.

**How I’d approach it:**
1. **Track body + lens separately** instead of fixating on Nikon’s kits. Z5/Z6 II bodies and the 24–70 f/4 often go on *different* promo cycles.
2. Set up DIY price alerts on:
- **B&H / Adorama wishlists**
- **CamelCamelCamel** (for Amazon)
- **Keepa** browser plugin
3. Watch **used / open-box** Z-mount lenses on KEH, MPB, B&H used. Those often drop in price *before* the headline Black Friday promos.

From what I’ve logged the last few years, the “official” Black Friday bundle is rarely the absolute lowest combined price. Building your own kit from separate sales (or a new body + used lens) usually beats it by $100–200 and gives you more control over exactly what you buy.

So I’d start tracking now, set alerts, and be ready to pull the trigger whenever body + glass hit your target number — even if that’s a week or two before Black Friday.

Hope this helps!


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Hey, so just to throw in a slightly different angle: I’d look at Nikon’s deals in the context of what Canon/Sony are doing around the same time.

**Option A – Nikon (Z5/Z6 II)**
Pros: Nikon usually runs **official instant rebates** on bodies + kit lenses (24–70 f/4 kit has been a regular bundle). Those rebates often start **a week or two before Black Friday** and then run through Cyber Monday. The nice thing is Nikon’s MAP pricing means B&H/Adorama/Amazon are all pretty similar; you’re mainly hunting for bundle extras (cards, bags, extra batteries).
Cons: Nikon tends to be a bit more conservative than Sony on *flash* discounts; big price drops are rarer and more structured.

**Option B – Sony**
Pros: Historically, Sony’s been more aggressive on **body-only and body + cheap kit** discounts (think A7 III/IV era). Their early Black Friday promos sometimes match or even beat BF weekend prices.
Cons: FE lenses can be pricier, and the best lens sales often lag the body deals.

**Option C – Canon**
Pros: Canon often pushes **bundle-heavy** deals (extra battery/adapter/grip) and sometimes does very strong **kit-price cuts** on R/RP/R6-type bodies in the main BF window.
Cons: Early deals can be more “teaser level” than real savings until the actual BF week.

From a market-watcher standpoint, I’d suggest:
- Track prices now on something like camelcamelcamel (Amazon) or keep a spreadsheet.
- Watch for **Nikon’s official rebate PDFs** (they usually leak out to dealers just before the promo starts).
- Compare against Canon/Sony: if they go hard early, Nikon sometimes reacts with slightly better or extended rebates.

If you see the Z5 or Z6 II kit discounted **with the 24–70 f/4** at or below last year’s lows (you might wanna check past BF threads for that), I’d be careful about waiting too long – Nikon doesn’t always undercut its own promo again on the actual BF weekend.

FWIW, I’d lean:
- If Nikon launches a solid instant rebate **2–3 weeks before BF** and it matches last year’s floor → grab it.
- If early deals are just mild ($100-ish off) → wait for BF/Cyber and cross-check against Canon/Sony trends to see if Nikon’s likely to push harder.

Hope this helps! Let me know if you want ballpark “good price” targets for Z5 vs Z6 II kits based on previous years.


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