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Camera & Lenses Early Black Friday Deals 2025?

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I’ve started seeing early Black Friday 2025 promos for cameras and lenses and I’m wondering which ones are genuinely good deals versus just marketing. I’m mainly interested in mirrorless systems (Sony, Canon RF, Nikon Z, Fuji) and a sharp walk-around zoom or a fast prime. Are retailers like B&H, Adorama, and Amazon typically better than brand-direct sales? Also, do prices usually drop further on the actual Black Friday/Cyber Monday, or are these early deals already close to the lowest? Any advice or experiences?


6 Answers
5

Here are already live Camera & lenses early Black Friday deals:


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Totally agree on the lens rebate timing—those early November prices usually stick around and are way less stressful than the actual BF weekend. From an ownership perspective though, one thing I've learned after years of gear swapping is to keep an eye on the official refurbished stores during the Black Friday window. It’s often the best "secret" way to stay under budget while getting basically brand-new gear with a full warranty. A couple of specific suggestions for a solid walk-around setup:
- Check Canon RF 24-105mm f/4 L IS USM on the Canon Refurbished site. Sometimes the BF coupon stacks on top of the already reduced price.
- The Nikon Z 24-120mm f/4 S is probably the best value-to-performance ratio in the Nikon camp right now, even with a modest discount.
- If you go Sony, look for the Sony FE 20-70mm f/4 G. It's newer glass and tends to get aggressive holiday promos to compete with the 24-70s. Honestly, the "best" deal is the one that stays in your bag for five years. Don't get too distracted by a tiny price difference if it means compromising on the glass you really want... plus, buying now usually triggers that extended holiday return window, which is basically a free two-month trial.


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Hey, I totally get wanting to avoid the BF panic buys – I burned my budget a few years ago on a “deal” 24–70 and then watched a better bundle pop up 10 days later… fun times.

Over the years I’ve shifted to a simple rule: use Black Friday for **lenses**, not **system switches**. Bodies and big mirrorless kits sometimes drop a bit more closer to BF/Cyber Monday, but the really solid lens rebates (24–70 2.8, 35/50 1.8, etc.) often start early November and just sit there as a “holiday promo.” Canon, Sony, Nikon all do this.

If I were you, I’d keep the 80D for now and hunt a good EF 17–55 2.8 / 24–70 (Sigma/Tamron) plus a fast 35/50. Those EF deals get quietly aggressive because everyone’s chasing RF/E-mount. I track prices for 2–3 months, and if an early-Nov price matches or beats last year’s BF lows (check camelcamelcamel or similar), I just grab it and stop looking.

TL;DR: for 2025, I’d:
- Stick with APS-C this round, put the $1.5–2k into glass.
- Watch for manufacturer rebates early Nov, esp. on EF and third‑party zooms.
- Buy when the price hits last year’s BF level, don’t wait for “one more” drop.

That approach has saved me from a lot of fake discounts and FOMO. Hope this helps!


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Hey, so quick bit of background: most of the “deals” around BF are just price cycles + manufacturer rebates stacked together, not magic one-day unicorn prices.

Why that matters: if you know the normal street price now, you can actually tell when something is a *real* discount and not a fake -$200 crossed-out tag.

For your situation, I’d be careful about blowing the whole $1.5–2k on a new full-frame body + one meh kit zoom. With an 80D, you *might* get more real-world improvement by:

- Grabbing a sharp EF 17–55 f/2.8 or Sigma/Tamron 17–50/17–70 f/2.8 (these often get genuine BF rebates)
- Adding a cheap fast prime (EF 35 f/2 IS or 50 1.8) for indoor/family

Then, if Canon runs those November rebates on R bodies again (they usually start early Nov in my experience), you can look for:

- Body-only + adapter bundle (EF → RF) instead of body + RF kit zoom. That way your new glass still works after you switch.

In terms of timing, I’d:

1. Track prices starting Oct with something like camelcamelcamel / Keepa for Amazon, and use the B&H/Ado "price history" if you can.
2. Set a target price *before* BF (e.g. “If the 24–70 f/2.8 hits $X, I buy, no more refreshing”).
3. If you see a legit rebate + lower-than-6‑month-average in early Nov, I’d grab it rather than gambling on BF day. The really good stuff often sells out size-wise / mount-wise.

TL;DR: build a price baseline now, prioritize one killer lens + maybe a prime, and only “upgrade body” if a rebate + adapter bundle makes the math work. Don’t trust the BF tag alone, check what it cost in, like, July.

Hope this helps!


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Hey, DIY approach all the way here! For Black Friday I usually skip “pro curated” bundles and instead build my own: track body + lens prices with CamelCamelCamel / keepa, compare to used prices on KEH/MPB, and assemble a custom kit. That way you can, say, grab a discounted RF/FE 35mm 1.8 now, then a separate body-only deal later, instead of paying extra for a kit zoom you don’t really want. In my experience (last 4–5 BFs), DIY stacking early deals + used gear beats most retailer bundles and keeps you closer to that $1.5–2k budget. Hope that helps!


0

Hey,

I totally get wanting to be strategic here. Let me zoom out a bit and look at this from a market/brand angle rather than just “what’s a good deal.”

**1. How the big brands usually play Black Friday**
- **Canon**: Historically very rebate-driven around BF. You’ll see *official* instant savings on both RF bodies and RF lenses, often starting early November and running through Cyber Monday. The good bundles (body + kit + extra battery/bag) are usually Canon-backed, so B&H/Adorama/Amazon all match each other.
- **Sony**: Tends to do broad lens rebates and slightly smaller body discounts, but they often start earlier and run longer. If you’re considering going full-frame mirrorless, Sony’s FE lens discounts can be pretty aggressive on the 24–70/2.8, 35/1.8, 50/1.8 class.
- **Nikon**: Similar to Canon but with a strong push on Z-mount kits. Nikon often has some of the best “value” bundles (body + kit zoom + FTZ-type adapter or extras) during BF.
- **Fujifilm**: Less about huge body cuts, more about cycles. The XF primes and the 16–55/2.8 often hit predictable sale prices multiple times a year, BF included.

**2. Early vs actual BF (from a data-ish perspective)**
From tracking this over the years (I literally keep a price sheet for my clients):
- The **lowest prices** on mainstream models (not clearance) are usually **tied** between early-Nov promo and BF weekend, not massively different.
- What *changes* is **stock and bundles**, not the base price. Early November: decent discounts, plenty of inventory, fewer fancy bundles. Closer to BF: same or slightly better price, but the better bundles can sell out fast.

**3. Given your situation (Canon 80D)**
If you:
- **Stay Canon (and go RF)**: Watch for Canon’s **official holiday promo sheets** (they leak or get posted in late Oct/early Nov). A common pattern: $200–$400 off a body + $100–$200 off selected RF lenses. For a full-frame jump, a discounted **R6 II + RF 24–105 f/4** kit is often the best “real world” value vs chasing a 24–70/2.8 immediately.
- **Switch systems (Sony/Nikon/Fuji)**: The real economic win is usually on a **body + mid-tier zoom** bundle, then adding primes later. For example, Sony A7 series with a 28–70 or 24–105 gets serious cuts around BF. That’ll eat most of your $1.5–2k but set you up better long term.
- **Stick with APS-C for now**: Canon EF glass is basically a “mature market” – prices don’t move as wildly. You might see **$50–$150** swings on a 17–55/2.8 or 24–70/2.8 equivalents, but nothing earth‑shattering. In that scenario, I’d honestly buy when a good **used or refurbished** copy appears rather than waiting for BF.

**4. Practical strategy I’d use in your shoes**
- By October, pick **two tracks**: (A) RF or other full-frame mirrorless path, (B) stick with EF glass.
- Use a price tracker (camelcamelcamel, Keepa, etc.) for your short list and note the **historical low**. If early-Nov price = historical low (or within ~5%), I’d grab it. BF rarely beats the prior low by more than ~5–10% unless it’s a clearance.
- Treat manufacturer **rebates + extra battery/card bundles** as the real BF perk, not just the $ amount.

If you share which full-frame systems you’re actually considering (Canon RF vs Sony vs Nikon vs Fuji), I can break down likely BF-style lenses in your 24–70/2.8 + 35/50/1.8 range within your budget.

Hope this helps!


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