Medium Format Mirrorless Camera Black Friday & Cyber Monday Deals 2025?

Question

I’m planning to finally upgrade to a medium format system this holiday season, likely a Fujifilm GFX or Hasselblad. Since the gear is such a heavy investment, I’m hoping to save during the 2025 holiday sales. Do these high-end bodies or lenses usually see significant discounts during Black Friday and Cyber Monday?

MirageMongoose · Accepted Answer

Hello, you can take a look sales below:Fuji GFX Medium Format Mirrorless Camera Deals & Sales at AmazonFuji GFX Medium Format Mirrorless Camera Deals & Sales at B&H Photo VideoFuji GFX Medium Format Mirrorless Camera Deals & Sales at AdoramaHasselblad Medium Format Mirrorless Camera Deals & Sales at AmazonHasselblad Medium Format Mirrorless Camera Deals & Sales at B&H Photo VideoHasselblad Medium Format Mirrorless Camera Deals & Sales at Adorama

Topology222 · Answer

I saw this earlier and wanted to chime in before you drop several thousand dollars. To give you the most technical breakdown on the value proposition, what’s your primary use case? Are we talking high-end studio work where you need the leaf shutter synchronization of the Hasselblad system, or are you more of a landscape or generalist shooter looking at the Fuji ecosystem? From a cost-to-performance perspective, Fuji is much more aggressive with holiday promos. Tbh, you should specifically keep an eye on the Fujifilm GFX 100S II. During major sales, Fuji often runs 'instant rebates' rather than just traditional discounts, especially when bundling GF lenses. If you're trying to maximize your budget, the Fujifilm GFX 50S II usually sees the deepest price cuts during Cyber Monday since it's the entry point to the 44x33mm sensor world. Hasselblad is a different story. They rarely slash prices on current-gen bodies like the Hasselblad X2D 100C, though you might find deals on XCD lenses or older refurbished stock. Honestly, the smartest move for medium format is watching the 'used' or 'open box' sections of those major retailers during the Black Friday window—that's where the real 15% to 20% savings usually hide.