[Solved] Fujifilm Cyber Monday deals 2025?

Hey,

So, I’m kinda in the same “regret” club as you. Last year I was watching the X-T5 and the little 23 f/2 like a hawk, and I kept refreshing B&H/Adorama thinking, “maybe Cyber Monday will be the *real* drop.” Unfortunately… it never really happened. Prices were basically the same as Black Friday, and a couple of the better bundles actually went out of stock before Monday.

What *did* help me though wasn’t the stores, it was the community. A few things I’ve noticed hanging around Reddit /r/fujifilm, FujiRumors comments, and some Discords:

- People usually post **Black Friday ad leaks and early bird deals** way before Cyber Monday, especially for Fujifilm. If something crazy is coming, it gets talked about.
- The general pattern everyone keeps reporting (for years now) is: **Cyber Monday is more of a repeat** than an upgrade. Sometimes they reshuffle the bundles, but deeper cuts on Fuji bodies are rare.
- Lens-only deals: from what I’ve seen, the **f/2 primes (23/35/50)** *do* get their own discounts, but they’re often part of a broader “X-mount lens sale,” not some one‑day Cyber Monday surprise. People usually call these out in “deal megathreads,” so they’re hard to miss if you’re watching.

So my “lesson learned” from the community side: it’s less about BF vs CM, and more about **not waiting once the community starts yelling “this is as good as last year”**. When multiple people say, “This matches the July rebates” or “Same as last Black Friday,” that’s usually the sign to just pull the trigger.

If you’re on Reddit or any Fuji Facebook groups, I’d definitely keep an eye on the big “deal” threads. They’re honestly more reliable than hoping Cyber Monday magically goes lower.

Hope this helps! If you’re torn between X-T5 vs X-S20, what are you leaning toward using it for mostly? That might change which deal is actually worth chasing.

Hey,

So, quick story: I skipped a killer X‑T3 deal years ago because I was “waiting to see what Cyber Monday would bring” and… nothing. Prices were basically the same, and what actually *changed* over the next year wasn’t the discount, it was the tech roadmap. That’s when it clicked for me that with Fuji (and mirrorless in general) you kinda have to think one generation ahead, not one sale day ahead.

Looking at 2025/26, you might want to consider a few forward‑looking things rather than just BF vs CM:

**1. Processor / AF / video trends**
X‑T5 and X‑S20 are already on the newer X-Processor 5, which is where Fujifilm is clearly pushing all the AF / subject detection and video features. I’d *personally* be more worried about being stuck on older silicon than whether Cyber Monday knocks an extra $100 off. Any deeper “future-proof” improvements (better AF algorithms, subject detection tweaks) are likely firmware‑driven on this gen, not price‑driven on a sale day.

**2. Upcoming bodies + how that affects discounts**
Fuji tends to drop the bigger discounts when a *new* body class lands or is close. If an X‑T6 or some X‑S line refresh gets teased in 2025, that’s when you’ll see the truly chunky rebates on X‑T5 / X‑S20, not just on Cyber Monday specifically. Be careful about waiting for a mythical CM deal if rumors start heating up – in my experience, the *announcement* windows and fiscal quarters matter more than the exact shopping holiday.

**3. Lenses & the compact prime ecosystem**
You mentioned the 23 f/2. The f/2 WR primes are basically Fuji’s “evergreen” travel set (16/23/35/50). They do get lens‑only rebates, but they’re usually part of broader “X System Instant Savings” promos, not uniquely Cyber Monday things. From what I’ve tracked the last few years, those lens discounts are almost identical between BF and CM – sometimes even better a random month later if Fuji is pushing a system promo.

**So what would I actually do, thinking ahead?**

- **Decide on system role first**: If you want a long‑term stills body with max resolution and IBIS, X‑T5 is the more “future‑safe” bet. If you’re even *remotely* leaning hybrid (video, streaming, travel vlogging), X‑S20’s feature set is probably more in line with where Fuji is going.
- **Watch product cycles, not just sales days**: I’d suggest keeping an eye on Fujirumors / Fuji press for any concrete X‑T or X‑S successor chatter. If that heats up, hold fire – that’s when the real discounts hit. If it stays quiet, grab the first solid BF‑level deal you see and don’t stress Cyber Monday.
- **Be careful with “CM-only” hype**: Historically, the deep stuff has been “instant savings across the board” that last a couple weeks, not a magical one‑day CM drop.

Lesson learned for me: waiting for Cyber Monday almost never paid off, but timing around **generational shifts** absolutely did. I’d focus on that, then pull the trigger as soon as a legit rebate hits on the body you actually want, and snag the 23 f/2 during the same promo while it’s discounted.

Hope this helps! Happy to sanity‑check a specific deal if you see one pop up.

Hey,

Coming at this from a slightly different angle: the **setup/“installation” side** of grabbing a body + prime during these sales, because that bit has actually burned me more than the prices.

If you do grab an X‑T5 or X‑S20 on Black Friday, don’t wait till Cyber Monday to find out what *else* you needed. Unfortunately, I’ve had issues where the actual cost creeps up after the fact:

- **Batteries & charger:** Fuji bodies usually come with one battery and USB charging. In practice, I always end up needing 2–3 batteries + a dual charger. That’s like an extra $100+ if you don’t plan ahead.
- **Cards:** X‑T5 especially wants **fast UHS‑II SD cards** if you’re shooting bursts/4K. Those can be pricey. Look for bundles where B&H/Adorama throw in cards or bags – sometimes that’s more “real value” than waiting for an extra $50 off on Cyber Monday.
- **Firmware & app setup:** First night, you’re gonna end up updating firmware, pairing the app, customizing buttons, etc. Doesn’t cost money, but if you buy late and hope to shoot a trip right after… it’s annoying.

So in my opinion, if Black Friday gives you a decent discount on the *whole setup* (body + lens + cards + batteries), I’d grab it rather than gamble on Cyber Monday just for a tiny extra rebate on the body alone.

Hope this helps! If you say which country you’re in, people can probably point to specific bundle deals to watch for.

Hey,

If you’re trying to *avoid* repeating last year’s regret, I’d treat this like a troubleshooting problem more than a “which day is better” question.

Here’s what I’d actually do:

1. **Baseline the prices *now***
- Write down current normal prices for: X‑T5 body, X‑S20 body, 23mm f/2, and any kits you’d consider.
- Check both US Fujifilm site and at least B&H + Adorama. That way you can instantly spot fake “deals” where they just inflate then “discount”.

2. **Set your go/no‑go thresholds *before* the sales**
Example:
- “If X‑T5 body hits $X, I buy no matter what, don’t wait for Cyber Monday.”
- “If X‑S20 + 23 f/2 kit is within $Y of X‑T5 body, I choose X‑S20 combo.”
This kills the paralysis when deals start jumping around.

3. **Use price‑tracking as an early‑warning system**
- CamelCamelCamel / Keepa for Amazon.
- B&H “price alert” + wishlist.
- Same on Adorama.
If something spikes *before* Black Friday (early Black Friday / “holiday” sale), that’s usually the real Fujifilm promo window.

4. **Watch for the classic Fuji “trap”**
In my experience, Fuji often does:
- Bodies + kits on promo.
- A few popular primes (23/2, 35/2, 50/2) as **separate instant rebates**.
Problem: sometimes the *body* goes on sale, but the lens rebate ends a week earlier. So on Black Friday, you might see a good body price, but on Cyber Monday that lens‑only deal has vanished.

So if you see **body discount + separate 23/2 rebate at the same time**, that’s usually the “sweet spot window”. I wouldn’t wait beyond that hoping Cyber Monday is better.

5. **Check bundle math vs buying separate**
- If they do an X‑T5 + 16–80 kit sale, run the numbers on:
- Kit price – resale value of the 16–80 (used on KEH/MPB/eBay) vs.
- Just buying the body + 23/2 on promo.
Sometimes the cheapest path to a 23/2 is: buy kit → sell kit zoom → grab 23/2 on its own deal.

6. **Have a Cyber Monday fallback plan**
If Black Friday deals look good but you’re tempted to wait, decide this *in advance*:
- “If price is within $X of my target, I buy on Black Friday and stop looking.”
- If Black Friday is a dud and Fujifilm hasn’t launched a big promo, *then* Cyber Monday is just bonus hunting.

From what I’ve seen the last few years, Fuji doesn’t usually go **deeper** on Cyber Monday; it’s more “same deal, different label”. The real troubleshoot is making sure you don’t miss the overlap of body + lens rebates and then end up paying full price for one of them later.

So: track prices now, set hard thresholds, and if you see X‑T5 or X‑S20 + 23/2 both discounted at once, don’t overthink Cyber Monday.

Hope this helps!